TWO BRANDS. One back office.
Hentley Farm wanted a label for a new generation of wine drinkers. We built the brand from stylescapes to hi-fi design, then a Hydrogen storefront on their existing Shopify Advanced plan — same products, orders and fulfilment the team runs every day.
1 / 3- SCOPE
- BRAND CREATION — STYLESCAPES, WIREFRAMES, HI-FI DESIGN
- FRONTEND
- SHOPIFY HYDROGEN, DEPLOYED ON OXYGEN
- PLAN
- EXISTING SHOPIFY ADVANCED — NO NEW SUBSCRIPTIONS
- CONTENT
- PRISMIC — REUSABLE SLICES, MARKETING-OWNED
- BACK OFFICE
- SHARED WITH HENTLEY FARM — PRODUCTS, ORDERS, FULFILMENT
- STATUS
- PRE-LAUNCH — DEPLOYING 2026
Hentley Farm had already done the hard part — migrating off a custom ecommerce platform onto Shopify, with the whole back office running through it: products, orders, fulfilment, the lot. Then they wanted a second label. Villain & Vixen, a brand for a generation of wine drinkers the Barossa mostly ignores.
The obvious path is a second Shopify store. New subscription, second admin, two places to manage stock. We didn't do that. Villain & Vixen is a Hydrogen storefront deployed on Oxygen, inside the Shopify Advanced plan Hentley Farm already pays for. One back office. The team keeps the workflows they use every day; the new brand gets its own front door.
Content runs through Prismic. We built reusable slices so the marketing team can assemble any page they like without adding a job to our dev queue. If a piece of content doesn't fit an existing slice, we build the gap — once — and it's theirs from then on.
We took the brand from nothing: stylescapes, wireframes, hi-fi design, then the Hydrogen build with Prismic wired in. It's not live yet — deployment's next.
“Being able to use the tools we already know and also being able to visually see the changes we're going to make to the site before we publish through Prismic has been a game changer.”
Launching 2026. Want a brand built with this much wink? The bottle-picker line starts here.