*01 — FIELD NOTES · THE ARCHIVE
Notes from the field.
Teardowns, migrations, and opinions with receipts — hung salon-style. Walk the wall.
FOR THE BOARD · SEP 2026
$1M a year doesn’t mean you need Shopify Plus.
Someone's put a Plus contract in front of you at $3,700 a month. One line on that list can pay for itself, and on the published rates it needs $18.75M a year in card volume.
Read — 6 MIN →“A template is a rental. A design system is a deed.”