Hentley Farm
Not every brand needs headless — that's the common sense part. For Hentley Farm the right stack was a Shopify theme, tailored hard: migrated off a custom platform with eight years of order history intact, point of sale at the cellar door, Klaviyo, and Shopify Flow automations running the busywork.
1 / 3- CLIENT
- HENTLEY FARM
- YEAR
- 2024 - Current
- STACK
- SHOPIFY · POS · KLAVIYO · FLOW
- SCOPE
- REPLATFORM + RETAIL OPERATIONS
Most replatforms fail before a line of code is written. They fail in the spreadsheet where somebody decided the order history was too hard to bring along.
The part everyone skips
Your history is the asset. Reviews, order counts, customer lifetime value — the things that make returning customers convert at three times the rate of cold traffic.
- URL maps before designs — rankings are revenue
- Redirects rehearsed on staging, twice
- Eight years of orders migrated and reconciled to the cent
The cellar door kept trading
POS went live between tastings on a Tuesday. Klaviyo flows picked up the email busywork, Shopify Flow picked up the rest, and the team got documentation they actually read.
“They moved eight years of our history without losing a single order. The site got faster, the cellar door got simpler, and nobody held us hostage.”
Got a platform that's outgrown itself? Migrations are our favourite party trick.